When Is the Best Time to Advertise Your Business

Marketing fulfills two essential purposes: spreading brand awareness and driving sales. No matter which goal your business focuses on in any given campaign, the best time to advertise your business is always right now. Paid advertising campaigns...

Can I Advertise on the Same Stations as my Competition?

There are times when you're likely to come across two commercials back-to-back for nearly the same—if not the same—product or service. You may notice that they come from two different businesses competing for the same audience. These ads may have...

Social Media Marketing Tips for Small Businesses

When implemented properly, social media crucially helps businesses to connect with their local communities. Social media marketing gives companies the chance to speak directly through one of the most popular channels. Unfortunately, many small...

What is Cause Marketing and Why It's Important

Cause marketing is one of the most effective ways to help your brand stand out and connect with consumers. Effective cause marketing campaigns help you successfully integrate your business into your customers' communities. People are more eager...

Creating a TV Commercial 101: What you Need to Know to Get Started

TV advertising remains among the best medium for promoting your business and is one of the most popular platforms to reach your audience. It also has among the highest return, with as much as 300-500% ROI for TV commercials. Well-produced...

What Kind of ROI Can You Expect From TV Advertising

TV advertising remains one of the most effective forms of marketing available today. For example, early 2019 research indicates that the weekly TV reach in the United States among all adults 18 years or older was 90%. Add to that the widespread...

What is the Difference Between a Branding and an Action Campaign?

For effective advertising that connects with your customers, you need to cater your message to specific business goals along with your target audience. Otherwise, it can be challenging to achieve your business goals and gauge the success of your...

OTT Advertising Tips for Small Businesses

OTT refers to the content being delivered to consumers via the Internet and "over the top" of more traditional mediums, such as broadcast or cable TV. OTT providers and platforms include streaming giants like Netflix and Hulu, sites like...

Tips to Successfully Measure the ROI of Your Marketing Campaign

ROI stands for "return on investment." In marketing terms, ROI refers to how much revenue you gain as a direct result of your marketing efforts compared to what you spent on those efforts. However, the ROI for a particular ad campaign can be...

5 Ways to Increase Your Visibility on Digital Platforms

Maintaining a robust presence online can result in a considerable boost to your brand. Think about it: the Internet has become the "front door" for thousands of companies — and the greater the organization's online visibility, the more traffic...