What is the Difference Between a Branding and an Action Campaign?

For effective advertising that connects with your customers, you need to cater your message to specific business goals along with your target audience. Otherwise, it can be challenging to achieve your business goals and gauge the success of your...

OTT Advertising Tips for Small Businesses

OTT refers to the content being delivered to consumers via the Internet and "over the top" of more traditional mediums, such as broadcast or cable TV. OTT providers and platforms include streaming giants like Netflix and Hulu, sites like...

Tips to Successfully Measure the ROI of Your Marketing Campaign

ROI stands for "return on investment." In marketing terms, ROI refers to how much revenue you gain as a direct result of your marketing efforts compared to what you spent on those efforts. However, the ROI for a particular ad campaign can be...

5 Ways to Increase Your Visibility on Digital Platforms

Maintaining a robust presence online can result in a considerable boost to your brand. Think about it: the Internet has become the "front door" for thousands of companies — and the greater the organization's online visibility, the more traffic...

32 Important Advertising Terms You Need to Know Before Executing Your Campaign

Digital marketing is integral for businesses today if they want to reach most audiences. If you want to sell your products or services, keep in mind that 78% of internet users conduct product research online before making a purchase, so digital...

How to Successfully Combine TV and Digital Marketing

More people are spending time online and watching TV than ever before. In fact, at the start of the COVID-19 pandemic, the viewership of connected TV increased by 81%. People are still staying connected more than they've ever been, even as the...

The Top 3 Blogs of 2020

2020 was a whirlwind, filled with unexpected twists and turns. People and businesses were forced to adapt to the "new norm," while trying to stay healthy. Throughout last year, our values at Meredith Massachusetts remained strong. We continue to...

Tips for Integrating Your Marketing Campaigns

Your business needs integrated marketing campaigns to develop a cohesive and consistent experience for your audiences. Using integrated marketing, you can combine all of your marketing efforts to establish a singular campaign that maximizes your...

Ways to Make Sure Your Ad Creative Connects and Engages With Potential Customers

You can invest all the money and effort you have into your marketing content, but it won't help you get the results you want unless you create it with your target audience in mind. To make sure your content performs, it pays to have a good...

How to Create a TV Commercial That Intrigues Your Target Audience

TV advertising is still among the best if you're looking for the perfect method for advertising your business. It's highly profitable, potentially yielding as high as 300% to 500% ROI. Intriguing your audience with a television commercial can...