Planning Your Marketing Strategy: 4 Tips and Tricks for Success

Like any other strategy, planning is crucial for marketing success. With so many factors to consider, from your audience to your company's short and long-term goals, it's necessary to take the time to research and determine what will work....

Advertising With Co-Op Dollars: What You Need to Know

In co-op advertising, manufacturers and retailers work together to manage the marketing campaigns for select products. As a result, co-op advertising allows you to expand your reach and represent new products. In addition, it helps manufacturers...

Building a Research Based Marketing Plan in 5 Steps

If you want to get the most from your marketing strategies, you need to conduct research that helps you develop a productive plan. By performing a sufficient study and connecting with your audience, you can create content that truly resonates...

Cause Marketing Tips for Local Small Businesses

Cause marketing is a type of promotional advertising that achieves two goals. First, it betters or raises awareness about an important societal issue, and second, it increases profitability or brand awareness for the company doing the marketing....

Email Marketing Tips to Help You Succeed

Although the fear of sending messages to cluttered inboxes can be intimidating, good email marketing techniques can help make sure your efforts aren't wasted. Using the correct methods, you can effectively reach your audience through this medium...

What is OTT?

One growing platform that more and more advertisers are using today is OTT, which involves advertising on streaming platforms of all types. Today, over 52% of adults in the US use a minimum of one OTT service and almost a third of people ages 55...

5 Tips for Successfully Implementing a Social Media Strategy

Social media is one of the most vital tools available for marketing your business. A large social media following can increase brand awareness, ensuring your brand stays in people's minds and gains their trust. Today, over 3.6 billion people use...

The Difference Between OTT & CTV [INFOGRAPHIC]

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

When Is the Best Time to Advertise Your Business

Marketing fulfills two essential purposes: spreading brand awareness and driving sales. No matter which goal your business focuses on in any given campaign, the best time to advertise your business is always right now. Paid advertising campaigns...

Can I Advertise on the Same Stations as my Competition?

There are times when you're likely to come across two commercials back-to-back for nearly the same—if not the same—product or service. You may notice that they come from two different businesses competing for the same audience. These ads may have...