Top Tips for Lifestyle Marketing for Local Businesses

Whether you want to speak to your customers' existing lifestyle or a lifestyle that your customers aspire to live, positioning your brand as the solution to fulfill your audience’s goals and desires is key. Unlike other types of strategies...

Email Marketing Tips for Small Businesses

There's a common misconception that email marketing is no longer as efficient as it once was. However, it remains one of the best ways to nurture leads, grow a brand, and make sales. Email isn't going anywhere, with an active four billion users...

Do's and Dont's for Measuring Cost in CPM

There are two main pricing models for businesses to choose from for paid advertising: cost-per-click (CPC) and cost-per-impression. CPC entails paying a certain amount whenever a user clicks on an ad. Meanwhile, cost-per-impression charges a fee...

Why A Negative Past Experience Shouldn't Stop You From Advertising in the Future

Proper advertising can yield incredibly valuable results. Every business must utilize ongoing advertising to experience consistent success. One of the best ways to get the most from your advertising is to work with a media partner to get you...

Top Tips for Building a Successful Brand

One key element of a successful business is proper branding. All companies need to establish a brand that attracts, delights, and converts prospects. If branding underperforms, people won't be drawn to the business behind it. If you want to find...

5 Ways to Get Involved in Cause Marketing with Meredith Massachusetts

Cause marketing is an incredibly valuable tool for both your business and your community. When you decide on cause marketing, you start by selecting a highly relevant cause that reflects your brand values. 

Planning Your Marketing Strategy: 4 Tips and Tricks for Success

Like any other strategy, planning is crucial for marketing success. With so many factors to consider, from your audience to your company's short and long-term goals, it's necessary to take the time to research and determine what will work....

Advertising With Co-Op Dollars: What You Need to Know

In co-op advertising, manufacturers and retailers work together to manage the marketing campaigns for select products. As a result, co-op advertising allows you to expand your reach and represent new products. In addition, it helps manufacturers...

Building a Research Based Marketing Plan in 5 Steps

If you want to get the most from your marketing strategies, you need to conduct research that helps you develop a productive plan. By performing a sufficient study and connecting with your audience, you can create content that truly resonates...

Cause Marketing Tips for Local Small Businesses

Cause marketing is a type of promotional advertising that achieves two goals. First, it betters or raises awareness about an important societal issue, and second, it increases profitability or brand awareness for the company doing the marketing....