Maintaining a robust presence online can result in a considerable boost to your brand. Think about it: the Internet has become the "front door" for thousands of companies — and the greater the organization's online visibility, the more traffic (both virtual and physical) it will receive.
Just as one example, what comes up when you type the words "SEO content" into Google? You'll undoubtedly see companies and influencers on the first page like Backlinko, Ahrefs, the Search Engine Journal, and Neil Patel. They've invested in their online presence. They're visible. And now, their brands are viewed as authorities in the field.
The question is: What can you do to increase your company's visibility on digital platforms? Let's discuss five tips to boost your online visibility and build up your brand.
1. Engage With Your Audience Regularly
One of the best ways to increase visibility is to regularly engage with your followers, your "fans," and your target audience in general. For example, if you maintain several social media accounts for your business (and you should), try to respond to all comments that your followers’ post, if possible. Even engaging with consumers who complain or post negative comments will enhance your brand's reputation if you do so in a professional, empathetic manner. In the end, it will mean more positive visibility for your company.
2. Stay Consistent With Your Posting Schedule
Whether you're posting to your official blog, posting to one of your company's social media accounts, or uploading content anywhere else, you must stick to a consistent posting schedule. Research indicates that "consistent brands" (which include brands that maintain consistent messaging and posting) are worth 20% more than their inconsistent counterparts.
Look at it from your customer's perspective. If you enjoy consuming content from a particular brand, wouldn't you want to know when that brand usually releases new content? A consistent posting schedule lets your audience know that you take your content seriously. It also helps boost your website's SEO scores, which in turn result in higher visibility.
3. Implement SEO Tactics
Search engines like Google, Bing, and others are the main "gateway" through which consumers enter the Internet world. For example, the first five organic results on Google's first page account for over two-thirds of all clicks. That's a huge number!
With that in mind, it only makes sense to implement search engine optimization (SEO) tactics at every possible opportunity. There are several ways to do so, such as:
- Using schema markup
- Compressing your image files to increase page load speed
- Using long-tail keywords
- Leveraging meta tags and meta descriptions
In short, the higher your SEO scores, the more visible your brand will be online.
4. Create Content With Your Target Audience in Mind
When it comes to improving your brand's online visibility, it's important to remember that the search engine, no matter how critical it is for SEO purposes, is not your target audience. Ensure that you always create content with your human audience in mind — namely, content that is valuable, engaging, and informative to your target consumers.
One way to accomplish this is to design your content strategy around focus keywords. Not only will focus keywords help you create SEO-friendly content, but they will also enable you to focus on your target audience’s specific needs, concerns, questions, and interests.
5. Cross-Promote Across Platforms
Finally, make sure to cross-promote your brand across a variety of digital platforms. Use the content on your social media accounts to promote and link back to specific web pages on your site. Consider writing guest posts for industry magazines or professional associations. Encourage your employees to blog/vlog/comment about their own experiences with your brand and "advocate" for your company. Of course, it's always a good idea to refer back to your website in radio ads, TV commercials, and other spots across a range of marketing channels. By cross-promoting in these and different ways, you'll drive more traffic to your site and ultimately increase your brand's online visibility.
Keep Leveraging Online Visibility for Optimal Results
In summary, it's essential to maintain a high profile on the Internet to drive your company's bottom line and maximize profitability. You can enhance your brand's visibility by:
- Regularly engaging with your target audience
- Maintaining a consistent posting schedule
- Leveraging SEO tactics to gain a high ranking on Google and other search engines
- Creating high-value content that matches the needs of your audience
- Cross-promoting across different platforms
Increased visibility almost always equals increased revenue. Of course, you may need some assistance from an experienced media partner to make your brand as visible as possible. In any case, keep leveraging online visibility to grow your brand, and you'll likely enjoy good results for some time to come.