Jerry Hyland

Jerry Hyland
Jerry Hyland has over 35 years of marketing experience helping both customer-facing and B2B businesses grow, utilizing quantitative and qualitative data and "ideas to the bottom line" tactics to create success. Jerry started his media career in outdoor advertising and moved onto a lengthy career in radio sales and management. He's built out, turned around, and reformatted radio stations across the New England Region. With the opportunity to bring creative/promotional marketing tactics to Television sales, Jerry jumped at the chance to join Western Mass News and help manage its incredible sales team. Jerry relaxes at the ocean on his boat with his family. He raised his four daughters (2 Teachers, an Occupational Therapist, and a Nurse) in Western Mass and looks forward to being a Grandparent.
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Recent Posts

Planning Your Marketing Strategy: 4 Tips and Tricks for Success

Like any other strategy, planning is crucial for marketing success. With so many factors to consider, from your audience to your company's short and long-term goals, it's necessary to take the time to research and determine what will work....

Creating a TV Commercial 101: What you Need to Know to Get Started

TV advertising remains among the best medium for promoting your business and is one of the most popular platforms to reach your audience. It also has among the highest return, with as much as 300-500% ROI for TV commercials. Well-produced...

An Inside Look: The Role Local TV Plays During a Crisis

The COVID-19 pandemic is a growing global issue and when it comes to consumers seeking news and information, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state and many local businesses being...