Kimberly Arra

Kimberly Arra
Kimberly has over 22 years of combined experience in the Broadcast, Digital, & Radio Industry. Born and raised in Western Massachusetts she knows the marketplace. She has worked with many successful local businesses and helped them become “top” in their industry. The most rewarding part of her career is how she has built strong relationships where her clients look to her to help plan the growth of their business through her marketing ideas.

Recent Posts

Tips to Successfully Measure the ROI of Your Marketing Campaign

ROI stands for "return on investment." In marketing terms, ROI refers to how much revenue you gain as a direct result of your marketing efforts compared to what you spent on those efforts. However, the ROI for a particular ad campaign can be...

5 Things You Should Know About OTT

OTT is short for "over-the-top." It refers to a content delivery system that exclusively uses the Internet, rather than another medium like cable or satellite. OTT's global market is vast, reaching $121.61 billion in 2019, with some experts...