When implemented properly, social media crucially helps businesses to connect with their local communities. Social media marketing gives companies the chance to speak directly through one of the most popular channels. Unfortunately, many small businesses often overlook social media marketing because they’re too busy running the day to day, causing them to lose out on this lucrative opportunity.
If you want to get the best possible social media results for small businesses, here are some tips for building a strong social media strategy.
Use Social Media to Drive Sales
Business owners often neglect social media because they don't see a large following online translating to a large customer base. While it doesn’t directly translate to increased sales, social media can effectively promote products, services, or events.
Around 40% of consumers use social media to conduct a certain degree of product research, making it potentially invaluable for attracting new customers early on. In the end, leading to more sales as you connect with audiences to generate excitement around your offerings.
Target the Audience Most Likely to Buy
The best way to boost sales through social media is to target the people who are most likely to become your customers. Figure out which platforms your audience uses, then start using them. You don’t need a presence across all social media, just the ones where you’re likely to reach your customers.
Try to be selective when developing your social media sales strategy. Are you targeting busy professionals who are focused on networking? LinkedIn is likely the most viable platform. Whereas, if you want to engage with younger audiences, platforms like Instagram and TikTok are popular among Zoomers or younger Millennials.
Taking this approach increases your visibility on these platforms more efficiently. Connecting with the people interested in your products brings more people to your store and website, increasing sales and helping you get the best possible ROI from your campaigns.
Set Reasonable Social Media Goals
Tie your social media marketing campaign to your overarching marketing strategy for optimal success. Ultimately, it needs to be a part of your sales funnel or inbound marketing practice as a vital component in an integrated marketing campaign.
Maintain a friendly tone with your social media messaging while you build your social media campaigns and form relationships with your customers. Engage with users who react to your posts and respond to relevant conversations. Share blog posts and industry news that your audience might find interesting to encourage people to engage with your brand.
The more you connect with audiences on a personal level using these platforms, the more likely they’ll become customers. You'll also show people you value their input by responding to comments in a thoughtful manner, reflecting positively on your brand.
Automate for Success!
Posting relevant, engaging content itself isn’t enough, you also need to post it often enough to keep people interested. Otherwise, they're likely to lose interest or forget about you entirely if they're not overly familiar with you.
Social media software lets you schedule posts well in advance to stay consistent. This strategy is far easier than spending your time on the platform every day. It lets you batch your posts at one time, instead of dividing your attention on busy days.
Keep in mind that many social media platforms provide in-depth analytics and insight into social media activity. Tools such as Facebook Ads and LinkedIn Marketing Solutions can allow you to track metrics for social media performance. It can ultimately help measure the ROI of your marketing campaigns and inform future strategies going forward.
Also, there are plenty of tools available to track popular industry topics and conversations on social media. Everything from Google Alerts to Hootsuite can let you know what people are talking about, which you can use to your advantage.
In the end, you'll be able to insert your brand into the conversation effectively. You can even see what people are saying about you, whether good or bad, to figure out how to boost your reputation further. The more you automate your social media marketing processes, the more you'll be able to connect with audiences without spending too much of your time.
Use Social Media to Stay on Top
Social media is a vital tool for many businesses. It reliably increases engagement with your audience, is helpful for conducting market research, and for keeping track of what competitors are doing. The more you use social media to your advantage and automate your marketing processes, the more sales you'll be able to drive in the long term.