Planning Your Marketing Strategy: 4 Tips and Tricks for Success

Like any other strategy, planning is crucial for marketing success. With so many factors to consider, from your audience to your company's short and long-term goals, it's necessary to take the time to research and determine what will work....

Building a Research Based Marketing Plan in 5 Steps

If you want to get the most from your marketing strategies, you need to conduct research that helps you develop a productive plan. By performing a sufficient study and connecting with your audience, you can create content that truly resonates...

Can I Advertise on the Same Stations as my Competition?

There are times when you're likely to come across two commercials back-to-back for nearly the same—if not the same—product or service. You may notice that they come from two different businesses competing for the same audience. These ads may have...