What is OTT?

One growing platform that more and more advertisers are using today is OTT, which involves advertising on streaming platforms of all types. Today, over 52% of adults in the US use a minimum of one OTT service and almost a third of people ages 55...

The Difference Between OTT & CTV [INFOGRAPHIC]

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

OTT Advertising Tips for Small Businesses

OTT refers to the content being delivered to consumers via the Internet and "over the top" of more traditional mediums, such as broadcast or cable TV. OTT providers and platforms include streaming giants like Netflix and Hulu, sites like...

5 Things You Should Know About OTT

OTT is short for "over-the-top." It refers to a content delivery system that exclusively uses the Internet, rather than another medium like cable or satellite. OTT's global market is vast, reaching $121.61 billion in 2019, with some experts...